Think of why you started your business in the first place. Go back to the beginning and try to understand that first because that is your brand identity.
Did you know that people are really not out in search of a beautiful product or a smart idea? Even worse, they may not be in search of you at all. Why?
Everyone who wants to buy a product is in search for a solution to their problem. What does this mean for you and for your brand? It means that your ideas and products are not an end in themselves. So it will be wise to focus on what your product or idea can do for people and not just how beautiful or brilliant it is.
So when you go back to why you started your business, you will come to understand that customer behavior follows this pattern:
– I have a problem
– I am this kind of person
– If only I can find a solution to this…
This is the right time for you to come in and present them with a solution. But can you really do that?
This is where Ndikum IC comes in. You will be assisted to get all the high-paying customers while they are still interested in your brand. The strategy employed has worked for many businesses. You want that for your business or don’t you?